About the Role / Job Overview

The Digital Marketing Manager will be responsible for driving end-to-end digital campaigns, content strategy, and social media presence across platforms. The role focuses on building strong brand visibility, engagement, and conversions through data-driven digital initiatives, while ensuring consistency across all online touchpoints.

Key Responsibilities

1. Digital Campaigns & Content Strategy

• - Develop and execute digital campaigns aligned to different stages of the marketing funnel and customer cohorts.
• - Create engaging and personalised content for awareness, consideration, and conversion phases.
• - Collaborate with internal teams and external agencies to ensure campaigns align with brand objectives and deliver measurable outcomes.
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2. Social Media Management

• - Own and manage brand presence across Meta (Facebook & Instagram), LinkedIn, Pinterest, and other relevant platforms.
• - Plan and execute strategic product launches across social media channels.
• - Design platform-specific strategies to drive engagement, reach, follower growth, and conversions.
• - Monitor trends, analyze performance metrics, and optimise content for maximum impact.
• - Work closely with internal teams and agencies to ensure consistent and effective execution.
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3. Google My Business (GMB) Management

• - Manage and optimise GMB listings to improve local search visibility and engagement.
• - Ensure accuracy and regular updates across all locations.
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4. Online Reputation Management (ORM)

• - Monitor and manage brand reputation across digital platforms.
• - Respond to customer feedback and reviews in a timely and professional manner.
• - Implement strategies to build positive sentiment and mitigate reputational risks.
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5. Omnichannel Creative Development

• - Conceptualise and develop creative assets across digital, email, and online touchpoints.
• - Ensure consistency in messaging and design across customer journeys.
• - Collaborate with design and content teams to deliver high-quality creatives aligned with brand guidelines.

Qualifications & Skills

• - Master’s degree in Marketing, Communications, or a related field; MBA preferred.
• - 4–8 years of experience in digital marketing, social media management, and content strategy.
• - Proficiency in tools such as Google Analytics, Meta Business Suite, LinkedIn Campaign Manager, and ORM platforms.
• - Excellent communication, creative thinking, and project management skills.
• - Good to have: understanding of performance marketing, SEO/SEM, analytics, and UX principles.

Key Competencies

• - Strategic, data-driven mindset.
• - Ability to manage multiple projects and deliver under tight timelines.
• - Strong collaboration skills to work effectively with cross-functional teams.