Job Purpose

• Overall responsibility for revenue and profitability through direct and indirect sales channels in Chhattisgarh, offering Residential and Commercial solutions.
• Responsible for recruiting, managing, and scaling channel partners serving residential and commercial solar market segments.

Business Dimensions

• FY 26–27:
  • Revenue target: ₹15 Crores
  • Team: 8–10 channel sales managers
  • Channel partners: 100 active
• FY 27–28:
  • Revenue target: ₹25 Crores
  • Team: 10–12 channel sales managers
  • Channel partners: 200 active
• FY 28–29:
  • Revenue target: ₹40 Crores
  • Team: 13–15 channel sales managers
  • Channel partners: 300 active

Principal Accountabilities

• - Manage sales through channel partners across residential and commercial segments in Chhattisgarh.
• - Consistently meet and exceed sales targets without offering credit to channel partners.
• - Recruit, train, develop, and incentivize a strong network of channel partners selling complete solutions.
• - Build and lead a team of state-level channel managers to ensure efficient, high-quality installation and after-sales service.
• - Ensure customer data collection for all sales through coordination with marketing teams.
• - Drive regular training programs for channel partners and internal sales teams.
• - Work closely with marketing to develop effective communication strategies and sales schemes.
• - Communicate, train, and enforce SOPs across all sales verticals.
• - Accurately forecast demand to minimize inventory holding.
• - Develop and promote differentiated products for target segments.
• - Drive sales of Annual Maintenance Contracts (AMCs) in coordination with service teams.
• - Ensure channel partners appoint qualified technicians for installation and after-sales service.
• - Monitor installation and service quality through audits and spot checks.
• - Provide continuous customer feedback to support product improvement and development.
• - Work with technical teams to introduce new offerings for target segments.
• - Protect and strengthen the brand by enforcing branding guidelines across channel partners.

Experience & Qualifications

• - 10–15 years of senior managerial experience in solar sales or business development.
• - Experience managing B2C businesses with bottom-line responsibility preferred.
• - Proven capability in managing a large channel partner network across dispersed geographies.
• - Strong leadership skills with the ability to motivate sales teams and partners.
• - Excellent communication and presentation skills.
• - Self-starter with the ability to operate independently.
• - Willingness to travel extensively, including rural markets.
• - MBA and Engineering degrees are an added advantage.