Job Purpose

The National Customer Development Manager is responsible for leading performance, operations, and strategy execution across organized retail (Modern Trade).

The role requires a strong sales mindset and close coordination with sales teams, Key Account Managers (KAMs), distributors, and supply chain functions to drive revenue growth, ensure compliance, and maintain operational excellence and on-ground execution.

Key Responsibilities

1. Sales Planning & Execution

• - Develop and implement sales strategies to achieve revenue and volume targets in modern trade channels.
• - Collaborate with Key Account Managers (KAMs) to drive sell-in and sell-out plans.
• - Ensure effective execution of trade promotions and marketing activities in stores.
• - Develop and implement Go-To-Market (GTM) strategies and track key sales performance metrics.
• - Monitor and analyze sales performance by account and geography.

2. Operations Management

• - Streamline sales operations processes including order management, dispatch tracking, and stock replenishment.
• - Coordinate with supply chain and logistics teams to ensure product availability and timely delivery.
• - Monitor fill rates, Out-of-Stock (OOS) levels, and returns across modern trade partners.
• - Ensure adherence to service-level agreements (SLAs) with retail partners.

3. Team & Stakeholder Management

• - Collaborate with cross-functional teams including marketing, finance, and logistics to align operational objectives.
• - Train and mentor sales support teams, ASMs, TSMs, and merchandisers to enhance store-level execution.
• - Liaise with modern trade partners to gather operational feedback and resolve issues.

Decision Level

• Prime: Assist Department Heads in decision-making for effective delivery.
• Shared: Joint decision-making with stakeholders.
• Contributory: Significant contribution to day-to-day decisions impacting senior management and stakeholders.

Skills & Competencies

• - Strong analytical and numerical skills
• - Excellent organizational and project management abilities
• - Strong interpersonal and communication skills
• - Ability to work under pressure and manage multiple stakeholders
• - Strong problem-solving and decision-making capabilities

Experience

• 8–10 years of experience in Modern Trade operations