Role Purpose

Manage selected On Trade customers to drive the William Grant & Sons portfolio in order to gain new listings, improve business, activate WG&SI portfolio, and improve positioning and On-Premises display opportunities.

Manage compliance levels across the trade and build long term business relationships with our customers.

Accountabilities

• - Deliver budgeted sales for the territory within spend perimeters.
• - Drive new listings, improve visibility & display positioning of the WG&S portfolio in the On-Premises channel in line with set targets.
• - Execute brand standards within On-Premises to achieve recommended product price points.
• - Effectively negotiate activations and consumer events and promotions and On-Premises displays to increase sales and visibility of WG&S brands.
• - Manage trade spend and operating costs in line with budget.
• - Provide bespoke opportunities/proposals to drive new opportunities on-trade.
• - Responsible for analysis and activations of trade promotions, whilst sharing information across the business.