About the Role
Manage selected On Trade customers to drive portfolio performance in order to gain new listings, improve business, activate portfolio, and improve positioning and on-premises display opportunities.
Manage compliance levels across the trade and build long-term business relationships with customers.
Key Responsibilities
- - Deliver budgeted sales for the territory within spend parameters.
- - Drive new listings, improve visibility & display positioning in the On-Premises channel in line with set targets.
- - Execute brand standards within On-Premises to achieve recommended product price points.
- - Effectively negotiate activations, consumer events, promotions, and On-Premises displays to increase sales and visibility.
- - Manage trade spend and operating costs in line with budget.
- - Provide bespoke opportunities/proposals to drive new opportunities on-trade.
- - Responsible for analysis and activation of trade promotions, while sharing information across the business.