About the Role

To maximise distribution and execution of promotional activity and sales of the portfolio in identified top imagery accounts.

Key Responsibilities

• - Accountable for Volume and Net Sales Value (NSV) delivery of the portfolio for the assigned accounts, driving sustainable sales through key accounts.
• - Execute and measure brand building, availability, visibility, quality, price, activation, and promotion in these key accounts.
• - Build strong relationships with key customers, including high-profile business owners, General Managers, and F&B Directors to enhance long-term business opportunities.
• - Deploy and manage A&P and trade spend budget for key accounts as per activation calendar by activity and brand.
• - Drive initiatives to increase share of voice in assigned accounts through activation, trial generation, banquet placements, and drink strategy deployment.
• - Increase visibility of brands at the point of decision in the outlet and through brand-building collaborations.
• - Actively participate in promotions and events, including evenings and weekends.
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Skills and Qualifications

Essential

• - 6–8 years of experience in Sales with a minimum of 3 years in HORECA / Institutional sales across markets in India.
• - Strong collaboration skills to manage internal matrix with proven commercial acumen.
• - Strong negotiation and communication skills – written and verbal.
• - Planning and analytical skills with proficiency in MS Office tools (Excel, PowerPoint, Word).
• - Numerical aptitude and presentation skills.
• - Strong relationship-building skills.
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Desirable

• - Full-time 2-year MBA preferred.
• - Confident, motivated, resilient, and reliable.
• - Organized with ability to plan and execute effectively.