Job Description 

Key Responsibilities

Business Strategy & Growth

• -Develop and execute the country strategy aligned with regional objectives.
• -Drive topline growth, market share, and profitability targets.
• -Identify new business opportunities across GT, MT, and HoReCa channels.
• -Lead market entry/expansion initiatives for new product categories.
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Sales & Distribution Management

• -Build and manage a robust distribution network across Sri Lanka. Experience of remaining SAARC countries will be an added advantage.
• -Appoint, manage, and optimize distributor performance.
• -Ensure strong availability, visibility, and execution at the point of sale.
• -Drive channel-wise growth (General Trade, Modern Trade, HoReCa, E-commerce).
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P&L Ownership

• -Own complete country P&L, including revenue, margins, and cost control.
• -Monitor financial performance and drive corrective actions.
• -Optimize pricing, trade spends, and promotional investments.
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Brand & Marketing Execution

• -Execute brand strategies in line with regional guidelines.
• -Drive in-market activations, promotions, and visibility initiatives.
• -Collaborate with marketing teams to localize campaigns.
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Stakeholder & Partner Management

• - Build strong relationships with key distributors, retailers, and partners.
• - Engage with modern trade chains and key accounts.
• - Liaise with internal cross-functional teams (supply chain, finance, marketing).
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Supply Chain & Operations

• - Ensure efficient demand planning, inventory management, and logistics.
• - Minimize stock-outs and optimize working capital.
• - Coordinate with export/supply teams for smooth operations.
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Compliance & Governance

• - Ensure compliance with local regulations, taxation, and legal frameworks.
• - Maintain high standards of corporate governance and ethics.
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Decision Level

• Prime: To assist the Delivery/Department Heads with decision-making for effective deliveries.
• Shared: Decisions reached jointly with stakeholders on a collective basis.