Job Description

• Overall responsible for revenue and profitability through direct & indirect sales channel in Tamil Nadu & Kerala offering Residential and Commercial solutions to customers. 
• Responsible for recruiting and managing team & channel partners that serve the above segments of the solar market. 

Dimensions

• FY 26–27: 10 Crores revenue target; team 5–6 channel sales managers; 100 active channel partners. 
• FY 27–28: 15 Crores revenue target; team 7–8 channel sales managers; 200 active channel partners. 
• FY 28–29: 25 Crores revenue target; team 10–12 channel sales managers; 300 active channel partners. 

Principal Accountabilities

• - Manage sales through channel partners in the target segments in Tamil Nadu & Kerala. 
• - Consistently meet and exceed sales targets without offering credit to the channel. 
• - Inform customers of in-house credit option and use this facility to close sales more quickly. 
• - Recruit, train, develop, and incentivise a network of channel partners who can buy complete solutions. 
• - Build a strong team of state-level channel managers to manage channel partners and ensure all installation and after-sales service is efficient and high quality. 
• - Ensure that customer data is collected for all sales by the marketing team. 
• - Ensure regular channel partner and staff training. 
• - Work closely with marketing to develop the right communications and schemes for sales. 
• - Communicate, train, and enforce SOP across all sales verticals. 
• - Accurately forecast to minimize inventory holdings of the company. 
• - Work on products that help differentiate in the target segment. 
• - Effectively sell not just products but annual maintenance contracts and work closely with the service team to maximise service-related revenue. 
• - Ensure channel partners appoint technicians for installation and after-sales service. 
• - Ensure channel partners are executing high-quality installation and service through agreed spot-check systems and adherence. 
• - Consistently feedback customer information for product refinement/development. 
• - Work with technical teams to develop new product offerings for the target segments. 
• - Develop and protect the brand and ensure full compliance with branding guidelines when working with channel partners. 

Experience Required

• - 10–15 years of senior managerial experience in solar sales / business development. 
• - Ideally managed B2C business with bottom-line responsibility. 
• - Proven ability to manage a large channel partner network over a dispersed geography. 
• - Strong leadership skills with the ability to motivate a sales team and channel partners. 
• - Strong communication and written skills. 
• - Self-starter, able to take initiative and operate independently. 
• - Willing to travel extensively, including rural areas. 
• - Able to represent the company professionally. 
• - MBA and engineering degrees both a plus.