Responsibilities:
• Proven experience in sales and leadership, preferably in the liquor or beverage industry with strong
knowledge of the liquor market, industry trends, and competitors
• Create and manage annual and quarterly sales plans, budgets, and forecasts. (primary & secondary)
• Regularly analyze sales data, market trends, and performance metrics to make informed decisions
• Collaborate with supply chain and logistics teams to ensure adequate product availability and manage
inventory levels effectively and product availability at various points of sale
• Deliver budgeted sales for the territory within spend perimeters.
• Effectively negotiate activations and consumer events and promotions and On-Premises displays to
increase sales and visibility
• Provide bespoke opportunities/proposals to drive new opportunities on-premises.
• Possess in-depth knowledge of the company's liquor products
• Work closely with the marketing department to plan and execute promotional activities and
marketing campaigns
• Prepare and present reports to senior management regarding sales achievements and market
insights.

Requirements
• Bachelor's degree in Business, Marketing, or a related field
• Ability to travel within the designated area
• Excellent communication and negotiation skills
• Knowledge of the wine industry
• Strong organizational and time management skills
• Ability to work in a team and independently
• Proficiency in Microsoft Office and CRM software