Job Description
The Regional Sales Executive will be responsible for managing selected On-Trade and Off-Trade customers across the assigned territory, driving sales growth, securing new listings, improving brand visibility, and strengthening the market positioning of the company's premium beverage portfolio.
The role focuses on achieving territory sales targets, building long-term customer relationships, executing brand standards, negotiating activations and promotions, and ensuring effective management of trade spend and operating costs.
Key Responsibilities
1. Sales & Territory Management
- Deliver budgeted sales targets for the assigned territory within defined spending parameters.
- Manage selected On-Trade and Off-Trade customers to drive business growth.
- Develop new business opportunities and strengthen existing customer relationships.
- Monitor territory performance and identify opportunities for incremental sales.
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2. New Listings & Brand Visibility
- Drive new product listings across On-Trade and Off-Trade channels.
- Improve visibility, display positioning, and presence of the company's beverage portfolio.
- Ensure brand standards are consistently implemented across customer accounts.
- Drive recommended product price points across relevant outlets.
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3. Trade Activations & Promotions
- Negotiate and execute trade activations, consumer events, promotions, and display opportunities.
- Develop bespoke opportunities and proposals to generate new On-Trade business.
- Plan and execute activities that improve brand visibility and contribute to sales growth.
- Analyse trade promotions and activations to evaluate their effectiveness.
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4. Customer & Relationship Management
- Build and maintain strong, long-term relationships with On-Trade and Off-Trade customers.
- Understand customer requirements and develop appropriate commercial opportunities.
- Work closely with customers to improve product positioning and business performance.
- Ensure high levels of compliance with agreed trade and brand standards.
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5. Trade Spend & Budget Management
- Manage trade spend and operating costs in line with approved budgets.
- Ensure commercial activities deliver value against allocated investments.
- Monitor spending across promotions, activations, and customer initiatives.
- Identify opportunities to improve commercial efficiency.
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6. Market Analysis & Business Coordination
- Analyse sales performance, trade promotions, and activation results.
- Share relevant market and customer insights across the business.
- Identify emerging opportunities within the On-Trade and Off-Trade channels.
- Collaborate with internal teams to support territory growth and portfolio development.
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Qualifications & Experience
The provided role profile does not specify an educational qualification or minimum years of experience.
Based on the role profile, candidates should have relevant experience in:
- Sales and business development
- On-Trade and Off-Trade customer management
- Beverage / FMCG sales
- Trade promotions and activations
- Customer relationship management
- Territory sales management
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Technical & Functional Skills
- Territory Sales Management
- On-Trade & Off-Trade Sales
- Business Development
- Key Account Management
- Customer Relationship Management
- Trade Marketing & Activations
- Sales Target Management
- Brand Visibility & Merchandising
- Trade Spend Management
- Sales Analysis
- Commercial Negotiation
- Market & Customer Insights
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Key Competencies
- Sales Orientation
- Customer Focus
- Commercial Acumen
- Relationship Building
- Negotiation Skills
- Business Development
- Execution Excellence
- Analytical Thinking
- Communication Skills
- Budget Management
- Market Awareness
- Results Orientation
