Job Description

The Business Development & Sales Executive – Audio Visual (AV) will be responsible for driving business growth by identifying new clients, generating sales opportunities, promoting professional Audio Visual solutions, and building strong customer relationships.

The role requires a combination of business development, consultative selling, client relationship management, and coordination with technical teams to understand customer requirements and deliver suitable AV solutions. The candidate will be responsible for developing the sales pipeline, preparing proposals, negotiating with customers, and achieving assigned revenue targets.

Key Responsibilities

1. Business Development & Lead Generation

• Identify and develop new business opportunities across corporate and enterprise customers.
• Generate leads through networking, market research, referrals, industry events, and direct outreach.
• Build and maintain a strong sales pipeline to achieve business targets.
• Identify potential customers and understand their AV and collaboration technology requirements.
• Explore new markets, customer segments, and business opportunities.
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2. Sales & Revenue Management

• Promote professional Audio Visual solutions to prospective and existing customers.
• Manage the complete sales cycle from lead generation and qualification through proposal, negotiation, and closure.
• Prepare and present commercial proposals and solution offerings.
• Achieve monthly, quarterly, and annual sales targets.
• Maintain accurate sales forecasts and regularly report pipeline status.
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3. Customer Relationship Management

• Build and maintain strong relationships with key decision-makers and customer stakeholders.
• Understand customer business requirements and recommend appropriate AV solutions.
• Conduct client meetings, product presentations, demonstrations, and solution discussions.
• Ensure a high level of customer satisfaction throughout the sales process.
• Develop long-term relationships to generate repeat and referral business.
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4. Solution & Proposal Coordination

• Work closely with technical and engineering teams to develop suitable AV solutions.
• Understand customer requirements and translate them into effective technical-commercial proposals.
• Coordinate site visits, requirement assessments, demonstrations, and solution presentations.
• Ensure proposals accurately reflect customer requirements, project scope, and commercial expectations.
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5. Negotiation & Business Closure

• Lead commercial discussions and negotiations with customers.
• Prepare quotations, proposals, presentations, and other sales documentation.
• Follow up consistently with prospects and stakeholders to move opportunities toward closure.
• Identify commercial opportunities and develop customised proposals to improve conversion rates.
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6. Market Intelligence

• Monitor market trends, customer requirements, competitor activities, and emerging AV technologies.
• Identify new opportunities within corporate AV, meeting rooms, video conferencing, collaboration technology, and related solutions.
• Provide market feedback to internal teams to support sales and business strategy.
• Maintain an understanding of the latest AV products and solutions.
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Qualifications & Experience

• Bachelor's Degree in Business Administration, Marketing, Engineering, Electronics, IT, or a related field.
• Relevant experience in Audio Visual, IT, System Integration, Technology Sales, or B2B Sales is preferred.
• Strong understanding of B2B sales and business development processes.
• Experience selling professional AV, video conferencing, collaboration, or related technology solutions will be an advantage.
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Technical & Functional Skills

• B2B Sales
• Business Development
• Lead Generation
• Client Acquisition
• Account Management
• Consultative Selling
• Proposal Preparation
• Commercial Negotiation
• Sales Pipeline Management
• AV Solutions
• Video Conferencing
• Meeting Room Solutions
• Customer Relationship Management
• Market Research
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Key Competencies

• Business Development
• Sales Orientation
• Communication & Presentation Skills
• Negotiation Skills
• Relationship Building
• Customer Focus
• Strategic Thinking
• Problem Solving
• Target Orientation
• Follow-up & Execution
• Team Collaboration
• Commercial Acumen