Job Description
The Regional Sales Executive will manage selected On-Trade and Off-Trade customers to drive sales, secure new listings, improve brand visibility, and strengthen the positioning of a premium beverage portfolio across the assigned territory.
The role focuses on delivering territory sales targets, executing brand standards, negotiating activations and consumer events, managing trade spend, and developing long-term business relationships with customers. The position is field-based, reports to the Regional Sales Manager, and is an individual contributor role.
Key Responsibilities
1. Sales & Territory Management
- Deliver budgeted sales for the assigned territory within defined spending parameters.
- Manage selected On-Trade and Off-Trade customers to drive business growth.
- Develop opportunities to increase sales and strengthen portfolio presence.
- Work towards achieving agreed territory sales targets.
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2. New Listings & Brand Visibility
- Drive new product listings across On-Premises and Off-Trade channels.
- Improve visibility and display positioning of the portfolio in line with set targets.
- Execute brand standards across relevant customer accounts.
- Ensure recommended product price points are achieved within the On-Trade and Off-Trade environment.
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3. Activations & Consumer Engagement
- Negotiate and execute activations, consumer events, promotions, and display opportunities.
- Develop customer-specific opportunities to increase sales and brand visibility.
- Coordinate with customers and internal teams to ensure effective execution of trade activities.
- Analyse trade promotions and activations and share relevant insights across the business.
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4. Customer Relationship Management
- Build and maintain strong, long-term relationships with On-Trade and Off-Trade customers.
- Understand customer requirements and identify opportunities for business development.
- Develop bespoke proposals to drive new On-Trade opportunities.
- Maintain compliance levels across the trade.
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5. Trade Spend & Budget Management
- Manage trade spend and operating costs in line with the approved budget.
- Ensure customer investments and promotional activities are commercially effective.
- Monitor spending and identify opportunities for efficient utilisation of trade investments.
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6. Market & Business Analysis
- Analyse trade promotions and activation performance.
- Identify opportunities to improve sales, visibility, and brand positioning.
- Share relevant market and customer information with internal business teams.
- Provide bespoke opportunities and proposals to support business growth.
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Qualifications & Experience
The provided role profile does not specify a minimum educational qualification or years of experience.
For the external job listing, candidates with relevant experience in sales, On-Trade/Off-Trade customer management, premium beverages, FMCG, or related industries can be targeted without adding an unsupported experience requirement.
Technical & Functional Skills
- On-Trade Sales
- Off-Trade Sales
- Territory Management
- Business Development
- Customer Relationship Management
- New Product Listings
- Brand Visibility & Display Management
- Trade Activations
- Consumer Events
- Trade Promotions
- Commercial Negotiation
- Trade Spend Management
- Sales Target Management
- Market Analysis
- Business Proposal Development
- Brand Standards & Compliance
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Key Competencies
- Sales Orientation
- Commercial Acumen
- Customer Focus
- Relationship Building
- Negotiation Skills
- Business Development
- Execution Excellence
- Analytical Thinking
- Communication Skills
- Budget Management
- Ownership
- Results Orientation
