The Marketing Manager – India will be responsible for driving regional marketing initiatives, strengthening brand presence, and executing product marketing strategies for the Indian solar PV market.
The role involves conducting market research and competitor analysis, adapting marketing strategies to local market requirements, managing brand communications, planning exhibitions and customer events, and coordinating closely with the headquarters marketing team.
The ideal candidate should have strong market intelligence and analytical capabilities, hands-on experience in product marketing, social media management, event execution, and the ability to independently manage regional marketing initiatives.
Monitor developments in India's solar PV market, including policies, industry trends, key projects, and competitor activities.
Conduct local market research to understand market dynamics and customer requirements.
Prepare regular market intelligence and competitive analysis reports.
Identify emerging market opportunities and provide actionable insights.
Support strategic decision-making through research and data-driven recommendations.
Execute headquarters' product marketing strategies and promotional plans in line with Indian market conditions.
Adapt marketing content and communication materials for the Indian audience.
Implement standardised marketing tools and product promotion initiatives.
Gather product feedback and marketing requirements from regional sales teams.
Coordinate with headquarters to improve product communication and marketing materials.
Ensure consistent execution of product marketing activities.
Plan and execute exhibitions, customer events, and regional marketing campaigns.
Manage local brand communication in alignment with established brand guidelines.
Independently manage regional social media channels.
Develop engaging marketing and communication content.
Build relationships with local media and relevant industry stakeholders.
Strengthen brand visibility and market influence across India.
Act as the primary coordination point between the India team and headquarters' marketing team.
Consolidate regional marketing requirements and coordinate necessary resources.
Monitor and follow up on key marketing initiatives.
Share regular feedback on campaign performance, customer requirements, and competitor developments.
Coordinate with regional sales teams to ensure effective marketing execution.
Ensure alignment between regional marketing activities and headquarters' strategies.
Bachelor's degree or above, preferably in Marketing, Business Administration, or a related discipline.
Minimum 3 years of experience in marketing, market research, product marketing, or brand promotion.
Experience in solar PV, renewable energy, or B2B industrial manufacturing will be preferred.
Strong understanding of market research and competitive analysis.
Experience in product marketing, brand promotion, and event management.
Hands-on experience managing social media channels and marketing campaigns.
Ability to independently manage marketing projects and drive execution.
Strong spoken and written English communication skills.
Familiarity with the Indian business environment and local customer communication practices.
Market Research & Intelligence
Competitive Analysis
Solar PV Market Understanding
Product Marketing
Regional Marketing Strategy
Brand Promotion & Positioning
Social Media Management
Marketing Content Development
Exhibition & Event Management
Digital Marketing
Customer & Market Insights
Marketing Campaign Execution
Media & Stakeholder Relations
Marketing Performance Reporting
Cross-functional Coordination
Strategic Thinking
Analytical & Research Skills
Market Awareness
Communication Skills
Creative Thinking
Project Management
Execution Excellence
Stakeholder Management
Coordination & Collaboration
Ownership & Accountability
Adaptability
Proactive Approach
Results Orientation
