Role Purpose

Lead and manage the commercial business for respective State(s), RTC including Distributor/wholesaler and corporation network, Independent off trade groups and key on trade customers such that WG&S brands listings, distribution and sales are protected and grown in line with the WG&SI growth strategy.
 

Accountabilities

• -To achieve monthly, quarterly, and yearly targets as per given by the Company.

-Responsible for collection of payments from Distributor well in time as per guidelines.

-Increase of WOD in designated area.

-Manage performance of own and distributor teams including direct sales force of FTEs.

-Responsible for sales and collection from Wholesale Corporation/Retailers in respective State(s).

-Represents regional Key customers within the central Customer Marketing / Key Account / Brand teams to ensure necessary levels of focus.

-Identify new business opportunities across the States/Channels including the development of new brands/pack sizes as appropriate.

-Represent WG&S India within the Area/Channel at meetings, events and functions as directed from time to time.

-Execute brand standards within On-Premise to achieve recommended product price points.

-Effectively negotiate activations and consumer events/promotions in Key On-Premise/Off-Premise at point-of-sale to increase sales and visibility of WG&S brands.

-Manage trade spend and operating costs in line with budget.

-Build strong relationships with key customers in accounts to enhance long-term business opportunities.